![]() Therefore, the leading publishers are trying to focus on the emerging markets of Asia Pacific and South Americas. ![]() In fact, Europe’s medical publishing market is now smaller than Asia-Pacific and the rest of the developing world (outside of North America) combined. However, medical book publishing is being challenged by increasing online content such as scientific, technical and medical (STM) publishing, especially in the US and the European market. Medical publishing has a diverse range of revenue channels include books, journals, online content, abstracting and indexing, and other activities. It includes market leaders enjoying double-digit profit margins. ![]() Globally, Medical publishing market is one of the fastest-growing sectors of the economy touching a revenue of $10 billion.
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